How Inbound Marketing Works

How Inbound Marketing Works

The days of addressing or marketing to the masses are long gone, the digital world has changed the dynamics. It’s a consumer’s controlled environment now. People know what they want and how to get it. You have no control over their behavior. So the old outbound marketing methods are becoming ineffective now. But they have been replaced by inbound marketing.

Inbound marketing is now used to attract people to your website through blogs, social media platforms, and search engine optimization. This kind of marketing is designed to be helpful to the customer instead of being disruptive or distracting.

The Methodology

Attract

Convert

Close

Delight

Attract

The strategy starts with creating good quality content that will help your customers or your targeted audience. You tailor you SEO or SEM strategies around the content and the information you’re providing. Content marketing is used to attract the customer to your website.

Convert

Now that you’ve attracted people to your website, you must provide them with a call to action that they can perform. If you’re providing information that they can’t get anywhere else, they’re bound to get attracted to signing up through your landing page. You convert these people by providing a good enough landing page or call-to-action

Close

Once you have people that have converted to your subscriber’s list. You can use your CRM to send out emails to them. Have a strategy in place for your email marketing campaign and promote your business.

Delight

You can delight a customer only by providing them information that they’re looking for. And that is where smart content comes in. Use your content to provide valuable information. Create trust by satisfying your clients. Provide them value in information.

This strategy has been tested and proved to generate results ever since the concept of inbound marketing came into existence. You might have to deal with a few problems depending upon your niche but if carefully applied with a strategy to back it up – inbound marketing will generate the results that people are looking for.

 

Just keep in mind that content is central to your digital marketing strategy. There are other factors involved but if your content is not good enough to begin – no matter what you do, you’ll never be able to generate the engagement you’ve wanted to. So focus on content first and then build your strategy around the content you create – target your specific niche audience to get the right results.

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